making trendy predictions is risky 😅... which is why I'm not doing it
If you're looking for a list of up-and-coming social apps, trending audio, or new business tools that are gonna "blow your mind" then this isn't the article for you. What I'm about to share honestly has less to do with trends and more to do with the Lindy Effect. 🤓
📈 Lindy Effect = a statistical tendency for things with longer pasts behind them to have longer futures ahead.
This is gonna be un-sexy but buckle up, here we go:
Think about the platforms where you likely put your marketing time this past year - Instagram, Facebook, LinkedIn, Google Business, etc. Ready for the splash of cold water? They owe you nothing. You're just a guest. 😑 They could change the algorithm tomorrow [something they often do] to push your content to the bottom of the proverbial pile.
So do we stamp our feet and complain? No. We take a look at the Lindy Effect 📈 and change our behavior. There is a statistical tendency for things with longer pasts to have longer futures ahead.
So here it is in all its unsexy glory, the places where I believe business owners should put their best creative efforts in 2025:
- ✉️ Email
- 💻 Website SEO
- 🎧 Long form content - blogs, podcasts (i.e. "new radio")
In the next article, I'll share my exact pathway from long form content 👉👉👉 to social media as well as how to hit all three of these places with less effort than you're probably spending making Reels. 😮 Seriously.
P.S. If you're wondering why sharing all my marketing secrets...
It's because I believe a picture is worth 1,000 words and successful businesses moving forward are going to need solid, professional images on their website and in their email campaigns. Sure it's fun to include an occasional snapshot to keep it personal but tell me the last time you made a big purchase from a b-level website... just looks scammy, right?
Professional photography and videography elevates your brand and helps you visually communicate who you are and what you do. If this is all new to you and you're on a budget, you're going to love branding + headshot minis which are NOW OPEN FOR BOOKING in February.
Needing something bigger or love to batch content? Then you're gonna love my most popular session - HALF DAY BRANDING (<<< view details & investment info).
