Modern white and black kitchen with upholstered bar chairs features pendant lighting and sleek minimalist design.

Featured Session

Realtor Konae Workman

Keywords:

Educational

Relatable

Entertaining

Photoshoot Goal:

Create professional visual imagery to aid in positioning Konae as a thoughtful realtor and relatable resource when it comes to buying/selling a residential or commercial property in Houston.

Step 1

The objectives

Professional portrait of someone wearing a white button-down shirt and blue pants seated in a yellow accent chair by bookshelves.

Personable & professional

Konae works in both residential and commercial real estate. One of the photoshoot objectives was to create a cohesive personal brand that shows her vibe as a realtor. We wanted a mix of professional and personal content as well as hints at the "grit" she has to see a project through from start to finish for her clients.

Group exercise class participants using small exercise balls while practicing ballet-inspired barre movements in studio.

Diverse skill set

The services Konae offers her clients are as diverse as her skill set - selling, buying, starting/growing brick & mortar businesses, building an investment portfolio... she sees her role as making the process easy for her clients. She needed images for a variety of medium including listing / buyers presentations, small print materials like business cards, and for sale signs.


Series of yoga poses showing stretching movements on wooden floor in dimly lit studio with dancers in blue and black attire.

Ease marketing strain

Konae wants to spend the majority of her time working for her clients, not on her marketing. She wanted a large curated library of images that could demonstrate her diverse skill set while all maintaining the visual cohesion required for building a strong personal brand. Konae booked a Classic brand session so she could create 6-12 months of content in just one morning.

Step 2

The planning process

Based on Konae's detailed questionnaire, I determined that we would want to visit a home for our second location. I typically secure rental homes for my clients but Konae had the connections to get us in at a gorgeous model home only 20 minutes from the studio!


On our pre-session strategy call, we talked through the timeline and clarified the shot list to ensure we got everything we needed in just three hours (so Konae could get back to doing what she does best). She walked away with more than 100 images for building the business of her dreams.

Figure in white shirt against dark background moves through a series of dynamic gestures showing conversational body language.

Ready to see how her images turned out?


* Drumroll please *

Step 3

The results

Professional lifestyle photos show a casual portrait series against a warm beige backdrop in natural lighting.
Professional headshot of someone with long dark hair wearing a cream blouse against a neutral background.
Professional studio portrait of someone seated in an elegant beige chair against a dark dramatic background.
Someone using a phone with decorative case while sitting in vintage wooden chair against dark background.
Person holding phone with dark nail polish wearing a rose gold ring while making a phone call in natural lighting.
A champagne bottle being poured in a minimalist setting with green plants in the background.
A sequence of close-up shots showing hands typing on a laptop keyboard with silver metallic finish.
Professional captures someone working remotely at a wooden desk with houseplants and a MacBook laptop in a bright setting.
A series of cream colored hardcover books with textured covers arranged in a diagonal line on a wooden surface.
Modern white bookshelf with black frame displays carefully arranged books, potted plants and decorative objects.
Interior design reveal showing modern dining room and living spaces in transitional style with neutral colors and built-in shelving.
Someone in a black dress sits comfortably on a grey couch while sipping from a dark mug.
Professional showcasing real estate name plate signage with contact information in modern white kitchen setting.
Person making a bed with decorative gray and tan pillows in an upscale bedroom setting.
A sequence of interior design shots showing a modern wooden dresser with a round mirror and decorative styling.

Ready to simplify your marketing?